[ Tips ] 一分鐘使用導覽
商品編號： 9-191-177 出版日期： 1991/03/19 作者姓名： Brandenburger, Adam;Krishna, Vijay 商品類別： Other 商品規格： 3p 再版日期： 1995/04/10 地域： 產業： 個案年度： -
商品敘述：
Recent developments in the software business point to some of the reasons why companies offer their products or services in bundles. One is the opportunity to leverage market power, as Microsoft arguably has done by bundling applications software with its operating systems. Another reason for bundling is the economics of scope, as indicated by the emergence of software suites and the shift toward broad-line players (Microsoft, Lotus, and Borland-WordPerfect). But there appears to be still more to bundling: individual software programs continue to be offered in addition to suites, and suites are priced at a steep discount to the total price for the separate programs.
涵蓋領域：
Game theory;Information systems;Marketing strategy;Pricing strategy;Product launches;Product management;Web and mobile applications
相關資料：
, (9-191-178), 6p, by Vijay Krishna, Adam Brandenburger;, (9-795-168), 14p, by Adam Brandenburger
哪些人也有訂購？